Designing new experience markers
Overview
New experience markers to enhance customer experience across all hotels in the network, while bringing differentiation for the brand on its market.
Context
Aligning with the 2025 strategic direction, ibis aims to differentiate itself in the market and provide a more consistent experience for customers across all hotels, regardless of the level of renovation (walls, interior design, equipments, concept date, etc.)
Problem
How can we create a consistent and memorable experience for the brand's customers without relying on the physical infrastructure of the hotels?
Method
Customer and field immersion & co-creation workshops with teams (headquarters and field) to deliver new experience markers concepts, ready to be tested in real-world conditions.
- field immersion report
- personae & user journey
- ideation workshops
- concept cards
- prior agency work
Overview
New experience markers to enhance customer experience across all hotels in the network, while bringing differentiation for the brand on its market.
Context
Aligning with the 2025 strategic direction, ibis aims to differentiate itself in the market and provide a more consistent experience for customers across all hotels, regardless of the level of renovation (walls, interior design, equipments, concept date, etc.)
Problem
How can we create a consistent and memorable experience for the brand's customers without relying on the physical infrastructure of the hotels?
Method
Customer and field immersion & co-creation workshops with teams (headquarters and field) to deliver new experience markers concepts, ready to be tested in real-world conditions.
- field immersion report
- personae & user journey
- ideation workshops
- concept cards
- prior agency work
