Create a product to help users find a home
Overview
Building the first digital home loan advisory service in Portugal. Translating the complexity of a historically opaque process into the product, without ever passing that complexity on to the user. Full product design, from landing page to dashboard, web and mobile. A design system and interfaces built to hold a promise of transparency from first click to signature.
Context
Portugal's mortgage market is opaque and slow: users commit before seeing realistic outcomes, and trust breaks down in the gap between an early quote and the final offer. The challenge at this stage of such an innovative project: building the journey logic alongside the product itself: what to reveal, when, when to bring in a human, how to earn trust one step at a time.
Design
The visual journey mirrors the user's emotional one, from uncertainty to confidence. The system rests on a simple metaphor: confusion resolving into structure. The page opens on an atmospheric mist that clears as you scroll, revealing an architectural, precise interface. Color palette: terracotta for action, lavender for depth, charcoal for structure. The design is governed by one strict principle: clarity, control, speed, outcome. If an element doesn't serve one of those four, it goes.
- branding
- design system
- user journey
- product (web & mobile)
Overview
Building the first digital home loan advisory service in Portugal. Translating the complexity of a historically opaque process into the product, without ever passing that complexity on to the user. Full product design, from landing page to dashboard, web and mobile. A design system and interfaces built to hold a promise of transparency from first click to signature.
Context
Portugal's mortgage market is opaque and slow: users commit before seeing realistic outcomes, and trust breaks down in the gap between an early quote and the final offer. The challenge at this stage of such an innovative project: building the journey logic alongside the product itself: what to reveal, when, when to bring in a human, how to earn trust one step at a time.
Design
The visual journey mirrors the user's emotional one, from uncertainty to confidence. The system rests on a simple metaphor: confusion resolving into structure. The page opens on an atmospheric mist that clears as you scroll, revealing an architectural, precise interface. Color palette: terracotta for action, lavender for depth, charcoal for structure. The design is governed by one strict principle: clarity, control, speed, outcome. If an element doesn't serve one of those four, it goes.
- branding
- design system
- user journey
- product (web & mobile)
