Supporting business strategy
Overview
Redesign of WizyVision's corporate website following a strategic pivot toward an AI-powered SaaS solution. Designed the complete design system and delivered developer-ready files for seamless implementation.
Context
The project began with a strategic framing phase alongside the founders to understand how the company's new direction should translate into a meaningful user experience. Through industry immersion, one key insight emerged: the perceived value of an AI solution does not lie in the technology itself, but in its ability to solve concrete operational challenges that vary from one industry to another.
Design
This insight became the foundation of the website architecture. The experience was organized around industries and user needs, supported by a filterable application library that makes a complex product immediately understandable. To establish a clear visual identity for a product that had not yet developed one, we created a cohesive design system with a refined color palette, functional typography, and reusable components including cards, grids, and outcome badges. The final design system enabled direct implementation, eliminating unnecessary redesign iterations during development.
- design system
- responsive design
- https://wizyvision.com
Overview
Redesign of WizyVision's corporate website following a strategic pivot toward an AI-powered SaaS solution. Designed the complete design system and delivered developer-ready files for seamless implementation.
Context
The project began with a strategic framing phase alongside the founders to understand how the company's new direction should translate into a meaningful user experience. Through industry immersion, one key insight emerged: the perceived value of an AI solution does not lie in the technology itself, but in its ability to solve concrete operational challenges that vary from one industry to another.
Design
This insight became the foundation of the website architecture. The experience was organized around industries and user needs, supported by a filterable application library that makes a complex product immediately understandable. To establish a clear visual identity for a product that had not yet developed one, we created a cohesive design system with a refined color palette, functional typography, and reusable components including cards, grids, and outcome badges. The final design system enabled direct implementation, eliminating unnecessary redesign iterations during development.
- design system
- responsive design
- https://wizyvision.com
